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Mall's new owners continue revitalization project with plan to bring back the circus

In an effort to revitalize Moose Jaw's Town 'N' Country Mall, its new owners are looking to establish it as an ideal event venue — and plan to bring back the circus as one highlight of this plan
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The Town 'N' Country Mall has been under PTTC ownership since Jan. 12.

MOOSE JAW - Following plans to revitalize Moose Jaw’s mall and with a food court now fully booked after more than a decade, the mall’s new owners are announcing a summer event lineup that includes a return of the once popular circus to the Town ‘N’ Country Mall.

The mall’s new owners also plan to fill six move-in ready retail spaces by the end of this year.

“Our marketing team has been working very diligently on bringing new events and promoting them – more than ever,” explained Jennilee Novak, the mall’s assistant property manager.

This list of upcoming summer events includes a Summer Slam family day on July 20, a water-themed circus on Aug. 8, an outdoor concert on Aug. 17, and an indoor car show featuring the Next Gen Car Club on Aug. 10 and 11 to close the club’s 2024 season.

On Jan. 12, the Town ‘N’ Country Mall was purchased from the Toronto-based real estate firm Salthill Capital by B.C.-based Pioneer Thinking Capital Corporation (PTCC). For a glimpse into the mall’s future, an analogue PTCC success story is the newly revitalized Victoria Square Mall in Regina.

Now that the mall’s food court is fully stocked for the first time in approximately 15 years, the next step is to establish the mall as an ideal event venue – including a return of the once popular yearly circus.

Novak remembers her daughter being around five years old when the last circus toured through Moose Jaw, and she’ll be 14 when she attends this year. Jordan Meyers, the mall’s new marketing manager, said this year’s show will come with a twist.

“From what I’ve seen at the (circus company’s) paranormal circus, and from what I’m hearing about this (water) show, it’s like no other circus that you’ve seen,” he explained.

“One of the highlights of the water circus is they have actual water elements tied in with every act… (including) fountain art and water shows,” he added. “I was told there might be a high dive… but I’m excited (to find out).”

On July 20, Summer Slam will feature family-friendly activities that include axe throwing, mini bowling, and Running Wild Rescue will even bring in some puppies to interact with.

Meyers said this is just the beginning.

“That’s just the tip of the iceberg,” he stated confidently. “It’ll take a little time, but the Town ‘N’ Country Mall is going to be the place to be in Moose Jaw.”

This summer lineup will take place in tandem with a slow return of retailers to the mall.

“We’re trying to kick it up into high gear for some leasing opportunities,” Novak confirmed.

So far, she said there’s a new business setting up shop beside Dollarama and there’s another deal in the works – but further details remain confidential for now.

“When we bring in tenants, we want to have that local connection,” Novak explained.

“We’re not just focused solely on corporate this, corporate that; this is, ‘What else can we do with the mall?’ The sky’s the limit,” she said. “We want to make this the mall it used to be.”

The Town ‘N’ Country Mall is located at 1235 Main Street North and is open Monday to Wednesday from 10 a.m. to 6 p.m., Thursdays and Fridays from 10 a.m. to 7 p.m., Saturdays from 10 a.m. to 6 p.m., and on Sundays from noon to 5 p.m.

To contact the mall’s administration, call 306-693-1711. If you’re interested in acquiring a space at the mall, Novak can be reached at 306-693-3419.